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Molson’s beer fridge gets a revamp | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Marco Vigliotti

In its latest bid to reward patriotism with a cold beer, Molson Canadian has revamped its now famous beer fridge for the 2015 IIHF World Junior Championship in Montreal and Toronto.

This time around, hockey fans were able to showcase how their slap shots – not just their passports – help distinguish them as “true” Canadians.

Read more: http://strategyonline.ca/2015/01/05/molsons-beer-fridge-gets-revamp/#ixzz3NxnlcbHt
 

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